Many people think a visual identity is just a logo. The logo is only the beginning.
1. The logo
Simple, clear and working at every size, from an app icon to a billboard.
2. The colour palette
Precisely defined colours, each with a role: primary, supporting and neutrals.
3. Typography
A display face and a text face, with matching Arabic and English versions.
4. Photography style
The kind of imagery, lighting and angles that express the brand’s personality.
5. Brand guidelines
A document that brings it all together so your presence stays consistent across every designer and platform.